Before you start your location based advertisement campaigns, it is important to select the best geofencing provider for you. Your choice is essential and can make the difference on whether you are going to make any sales with your marketing or not. It is therefore important to take some consideration s before choosing the best geofencing company like Propellant Media for you. In this article, we are going to talk about some of the most important factors to consider before choosing a geofencing company.
Always consider a geofencing company that is not dependent on GPS. Since GPS is a major battery drainer there is no reason a geofencing company should rely on GPS. Especially when the apps is being in use and when in the background mode. Apps that meant to rely on GPS are only maps and route planners. But, some companies opt to go for GPS since they are accurate. But since they are not worth it never opt for a company that uses GPS.
Accuracy and battery optimization is another factor you need to think of when choosing for a company that geofencing services. In most times it is difficult to balance between accuracy and battery efficiency. Striking a balance is what is required for optimal results. Therefore always stay away from geofencing providers that give you the best accuracy but creates leaves your battery drained.
Consider the location and data collection. Location advertising is becoming more about the user's reactions and is not only based on notifications from various locations. Ensure that you can get data from your target audience more than the location-based data. You can check for foot traffic the dwelling time and the visit history. This will give you the best experience when choosing the right geofencing company for you.
A geofencing company that offers easy geofencing management is one that you should consider. A geofencing solution should include a dashboard to help you with the easiest control and management options. For example, you should have an unlimited number of geofences. Some geofencing solutions will give you about twenty geofences for most smartphones operating systems. The best solution should ensure there is no capping in the list of geofences that you will have. You should also ensure that your solution has the best time management tool. This among many other solutions are what you should be looking for when selecting the best geofencing company.
To conclude, the above factors are essential when selecting a geofencing tool for your location-based marketing needs. Click here for more: https://en.wikipedia.org/wiki/Advertising_agency.